philoSophie's Joanna Alberti | Branding Photography

A few weeks ago we were able to help tell the brand story for Joanna Alberti, owner and lead designer at philoSophie’s! philoSophie’s is a handcrafted gift and stationary business based out of Spencerport, NY that brings whimsical and fun gifts and greetings to celebratewithsophies.com and independent boutiques across the country! After being an aspiring copywriter Joanna created this unique gift idea on a whim to help support a local fundraiser. Not soon after friends, and many other local women were banging down her door to get their hands on her inspirational and witty phrases paired with the cutest hand drawn character, Sophie!

Joanna needed some fresh branding photography to elevate her presence on her adorable website where you can buy stationary and gifts and personalized greeting cards. Her brand also just launched a whole wedding collection that you can personalize the characters based on your needs - which is such a fun shopping experience!

Most days you can find Joanna at her Design Studio on Main Street in Spencerport where she’s running her business and managing her team of freelance designers. philoSophie’s products can be found all over small boutiques in the area as well as an extensive online ecommerce site! Customize invitations and more by visiting her website.